Mediazoo’s Consumer, Retail, Hospitality & Luxury PR Practice win the PR account of Hero Brands, the culture-led group behind German Doner Kebab, Sides and PG Fast Food
Brief spans corporate PR and support for new growth ventures, including Hero NXT and cult London blow dry bar Duck & Dry
“Relevance is everything in today’s market, and Hero Brands is winning by backing the brands that truly own it,” said Andrew McLachlan, Director of Strategic Communications at Mediazoo
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Mediazoo's Consumer, Retail, Hospitality & Luxury practice has been appointed PR agency for Hero Brands, the culture-led brand platform behind high-growth hospitality and lifestyle concepts including German Doner Kebab and Sides.
The appointment will see Mediazoo supporting Hero Brands’ corporate communications as the business continues to scale its portfolio and expand its influence across food, culture and entertainment. The full brief spans media relations, press office and crisis communication support.
Director of Strategic Communications at Mediazoo, Andrew McLachlan, said: “In today’s market, the brands that win are the ones that own culture, and Hero Brands is building serious momentum by backing exactly those ideas.
“We’re so excited to be working with a business that’s supporting some of the biggest brands shaping culture today.”
As part of the brief, Mediazoo will also support Hero NXT, Hero Brands’ newly launched future-focused talent and licensing agency and Hero Brand’s latest partnership with cult London blow dry bar, Duck & Dry.
The appointment highlights Hero Brands’ push for innovation, expansion and culture-led growth, backed by a long-standing relationship with Mediazoo and its experience with culturally led brands.